AM&PM is not just a perfume — it’s the beginning of a lifestyle.

We are not here to sell a scent. We’re here to shape an attitude, a mindset, and a way of living that celebrates every version of you — from sunrise to midnight, from ambition to ease, from hustle to harmony.

Born in India, for the bold new generation that knows who they are and isn’t afraid to express it, AM&PM is a new-age lifestyle brand that blends self-care with self-expression. We’ve started our journey with what we believe is the most intimate form of identity — fragrance.

Our debut range of perfumes — Alpha, Ocean Pulse, and Cosmic Rain — are more than just blends of fine notes. They are designed to capture your inner vibe and outer energy. Whether it’s a meeting, a date, a road trip, or a solo moment of power, there’s an AM&PM scent made just for that moment. For that mood. For you.

But this is just Chapter One.